I both love and hate this advert.

It seems crude, but the first 56 seconds I find profoundly beautiful. There is an intense story of passion - even when they get to the supermarket and you realise how it began.

It might seem chauvinist; but I disagree. Look at the way they are looking at each other. This is not a man preying on a woman in a supermarket. This is just an extended version of "catching each others eyes across a crowded room".

Then it gets spoiled; because this is an advert for Lynx. And the punchline (at least, the one they imply) is "Lynx; because you never know when random girls in supermarkets will suddenly want to sleep with you"

Jesus, and there I was arguing this was not chauvinist.

Bittersweet.